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Collection: Amo

AMO, simply translated, is the Latin root word for love and it is fittingly applied to how the label’s founders and fashion industry veterans, Kelly Urban and Misty Zollars, feel about denim. The label was born with a fearless spirit and determined objective: to create the perfect pair of jeans designed by women who get it. AMO set forth to bring back the true intention of denim, to offer jeans that felt real, that got better with every wear, yet were so comfortable you never wanted to take them off. The result is a refreshing collection of new denim favorites that are timeless, yet decidedly modern.

The collection is lovingly made in Los Angeles, with an uncompromising approach to craftsmanship.

5 products
  • Babe Tee - White
    Babe Tee - White
    Vendor
    Amo
    Regular price
    $95.00
    Sale price
    $95.00
    Unit price
    per 
  • Long Rib Tank - White
    Long Rib Tank - White
    Vendor
    Amo
    Regular price
    $79.00
    Sale price
    $79.00
    Unit price
    per 
  • Puff Sleeve Turtle Neck In Vintage White
    Puff Sleeve Turtle Neck In Vintage White
    Vendor
    Amo
    Regular price
    $130.00
    Sale price
    $52.00
    Unit price
    per 
  • Babe Tee - Black
    Babe Tee - Black
    Vendor
    Amo
    Regular price
    $95.00
    Sale price
    $95.00
    Unit price
    per 
  • Babe Tee - Citron
    Babe Tee - Citron
    Vendor
    Amo
    Regular price
    $95.00
    Sale price
    $57.00
    Unit price
    per 
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